How to start a blog - Part 3

              4 TIPS FOR BLOGGER'S - 1

In the previous blog, we discussed on free blogging platforms. If you have not yet read than visit here -5 BEST BLOGGING PLATFORMS

By following these blogging tips and tricks for beginners, your business can also grow blog traffic, generate social shares, and acquire more leads!



1. Set defined goals for your business blogging.

As with any project or endeavor, setting defined goals will give you a vision and purpose.
Did you know that 70% of consumers learn about a company through its blog? Understand what you would like to achieve, so that you can better connect with your target audience.
Think about these things to establish your goals:
  • Can you determine your “why” for writing?
  • Who will your content focus on and specifically target?
  • What value will your content bring to readers?
  • Is there a specific tone or voice you’ll deliver your information with?
  • Are there key metrics you want your blog to help achieve?
  • What action should your user take from your blog (i.e. download, sign up, register)?

2. Build a blog component into your current website.

Keep your blog on the same domain as your website, but as its own separate section if you have other main pages like Services, About, Contact, etc.
If your blog is the main reason you have a website, then showcase it as the main feature.
Use a reliable blogging platform.
We recommend and use the self-hosted version of WordPress. It’s user-friendly, great for search engines, and very customizable.
If you already use WordPress for your small business website, you’re in luck since the blog functionality is already there!

3. Invest in your blog user experience & design.

One of the most important blogging tips and tricks for beginners, is to spend time on the user experience for your readers.
You may have to hire a professional web designer to help you with this. Not all blogs need to look the same, or make use of the same features.
Do what’s right for your particular business.
Pay attention to these areas:
  • Text size should be readable on all devices (a responsive web design will help with this).
  • Design elements should be consistent with your brand identity.
  • Your content needs to be the focus. Avoid clutter on the page.

4. Install Google Analytics to measure results.

You want to know who is visiting the site, how, when, from where…right?
Then it all needs to be tracked!
Knowing which blog posts are bringing in the most traffic will be invaluable data for targeting the right content topics, keywords and audience.
Google Analytics also allows you to set up conversion goals that will measure how often visitors complete specific tasks (for example: if you offer opt-in for an e-book, or a newsletter sign up).
Some important web metrics to track:
  • Visitors (new and return)
  • Referrals
  • Bounce rate
  • Exit pages
  • Conversion rate
  • Top landing pages

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