How to start a blog - Part 5


  4 TIPS FOR BLOGGER'S - 3


In the previous blog, we discussed on Tips for Blogger's. If you have not yet read than visit here - 4 TIPS FOR BLOGGER'S - 2

By following these blogging tips and tricks for beginners, your business can also grow blog traffic, generate social shares, and acquire more leads!

1. Develop and use an editorial calendar for blogging.


Once you have a solid list of topics that you feel good about, put it on a schedule.
This is one step that you should not bypass!
You’ll come to rely on how helpful organizing a blogging process can be.You can put together a spreadsheet to manage topics, dates, assignment and promotion. Use Google Sheets, and then schedule corresponding events in Google Calendar.
Some information that you may want to include on your editorial calendar:
  • Publish Date
  • Author
  • Keyword
  • Topic / Content details
  • Headline / Title
  • Link to working document (if your are using an online editor)
  • Link to published post
  • A column for each avenue you will promote on (social media networks, email blasts and outreach, etc.)

2. Find the right keyword phrase for your blog post.


After coming up with your mega list of topics, find out which keyword phrase is the most effective to use as a common thread throughout each piece of content.
This will help your post index and earn search engine ranking.
You can do this with Google Keyword Planner (under Tools). Research multiple combinations based on your topic, and review the related options they provide.Look for long-tail keywords with low competition, which relate directly to your subject matter.Consider this step very important, if organic traffic is a goal for your website.

3. Create blog posts that are 1,500 words or more.


Now, this is a suggested guideline.
You may be able to convey your thoughts in a smaller amount of words.
Or, you may want to go in-depth and share a longer article with many details.
Typically, evergreen long form content gains more traction for SEO, comments, and sharing (around the 1,500-3,000 word range).
This article is about 3,500 words, because my goal was to provide a wealth of blogging tips and tricks for beginners to take advantage of.
The rule of thumb generally is: use as many words as it takes to explain something well…but not one more.

4. Write “how-to” blog posts, with ordered steps.


People love useful information that helps them DIY (do-it-yourself).
Especially if the how-to information is from an expert, and handed to them with carefully detailed steps moving through a process that can be put into practice.


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